Take A Little Peek Into Our Shop!

The Dress Theory from Julie Harmsen Photography on Vimeo.

Two weeks ago the talented Andy Fitts from Julie Harmsen Photography came by to hang out at our shop and film a little peek into our shop! Andy's wife Julie took all our favorite photos of our shop when we first opened and photographed our first photo shoot last fall too. So when I started dreaming of a little video to showcase our shop, my first thought was to ask Julie is she did any videography. To my pleasant surprise, her husband Andy would be able to do film the shop. Hooray! We met over lunch  and sweet potato fries in the neighborhood to discuss our video ideas, and decided to shoot right after I got back from NYC for bridal fashion week. Even though it was right after two business trips, I wasn't too worried or stressed as I just wanted the video feel natural and just like a regular day at the shop during an appointment when a bride finds her wedding dress. My goal for the video was to feel easy, fun, and relaxed... Just how I always want finding a bride's wedding dress to be! Andy captured that feeling perfectly in the video, thanks Andy! And a big thanks to one of our real Dress Theory brides Kelly for coming by to play dress up in the video. 

Hope you love our little video!

xoxo,

Camille

The Dress Theory

Jenny Packham Spring 2014 {NYC Bridal Market Recap}

Last month we jetted off to NYC for Bridal Market for five days. We had a blast eating delicious food, exploring the city, sleeping in comfy hotel beds, and most of all... Shopping for new bridal gown samples for our boutique! When we go to NYC for buying and bridal fashion week, we meet with each designer we carry in the shop (and designers that we don't currently carry but are planning or considering carrying too). In our appointments they show us the entire new collection on their models in a private showing. From there we get to pick out our favorite 5, 6, 7, or even 8 new samples we are buying for the shop! 

We starting off our bridal appointments with the fabulous Jenny Packham! It was the perfect way to start the weekend! We absolutely adore the Jenny Packham ladies and had so much fun checking out the new dresses with them. Even if it was first thing in the morning! 

These first four dresses are the four we bought for our boutique from the new collection. There were lots of "Oohs" and "Ahhs" over the entire collection, but these four truly stood out to us and was actually a fairly easy decision for once! 

 This third dress, Belle, was my absolute favorite dress of the entire Bridal Market! I love everything about this dress, the soft tulle, beautiful draping, off-the-shoulder sleeves, and emerald cut (my favorite cut!) jewel belt. Belle has everything in a dress that I didn't even know I was looking for! But that's why there are designers like Jenny Packham, and then there are shop owners like me. I'll leave creating the dress-of-my-dreams-that-I-did-not-even-know-I-was-dreaming-of to the designers, and I'll just have fun shopping for them. Side note about tulle, it was all over bridal market! Lace totally dominated the bridal market when we first started going to NYC a few seasons ago, but tulle is definitely making a comeback and I'm loving everything about it. 

We also picked up two dresses, Esme and Julianne, that are not from the newest collection, but we just had to have them! Esme is as close to dress perfection as I think it gets and we are so happy to be bringing Esme to Seattle. I'm going to do my best to patiently wait for its late summer arrival... We'll see how that goes!

Starting our bridal market journey this season with the ladies at Jenny Packham was simply a dream (and meeting Jenny Packham herself later that night was pretty darn fabulous too), and we hope you enjoyed starting off our Market Recap with her new line too. Can't wait to share more from our trip soon <3

xoxo,

Camille

Blakely in Kensley by Modern Trousseau {Real Dress Theory Bride}

We are back from Bridal Market and Bridal Fashion Week in NYC and Blogshop in Sunny San Francisco (seriously it was 80 degrees and amazing)! We'll be sharing our Market Recap here on the blog soon too! Of course we had a fabulous and successful trip, but we are happy to be back in our little bridal boutique and working with our brides.

All of our Dress Theory brides are so very special to us, and there is nothing about our job that makes us happier than to see wedding photos after the wedding of our sweet ladies looking gorgeous in their dresses! Just like these stunning photos of our Dress Theory bride Blakely and her new husband Matt. Blakely looked so lovely in her Kensley gown (by Modern Trousseau), and she also wore Sarah Seven's Diamonds Are A Bride's Best Friend dress during her reception. We can't wait to see more photos of their wedding, and especially some photos of her in that sparkly dress too!

Congrats Blakely and Matt!

All photos by the talented Andria Lindquist 

We'll be back on the blog later this week to share the trends, fun, and new lines we added from NYC Bridal Market. Enjoy the weather Seattle!

xoxo,

The Dress Theory

Off to NYC {Spring 2014 Bridal Market}

{brooklyn bridge bride & groom photo by Jimena Roquero}

We are off to NYC this morning for our bi-annual Bridal Market and Bridal Fashion Week buying trip! We'll be shopping for Spring 2014 wedding gowns and accessories, and cannot wait to see what new trends and techniques the designers have in store for us! We can't wait to share the upcoming bridal trends here on our blog after we get back, but in the mean time....

Follow us on Instagram (@thedresstheory) and on Facebook to see what we are up to in NYC and to catch the latest bridal fashion. Plus, we'll be asking for your help deciding what pieces to pick up for our shop along the way!

xoxo,

The Dress Theory

Attention brides-to-be {and Seattle wedding vendors too!}, we are having our very first sample sale on 5/5 to make room for the new gowns we are buying in NYC next week. The sale is perfect for the budget-conscious bride OR a bride on strict timeline (i.e. you are dreaming of wearing a Jenny Packham or a Claire Pettibone but only have a month or two before your wedding). We'll be setting up a facebook photo album with photos of some of the sample sale dresses too for interested brides to check out. Please help spread the word, thanks!

xoxo,

The Dress Theory

Twigs & Honey Trunk Show! {this weekend only}

We can't wait to see you there! Book your appointment (only two spots left!) at 206.550.7948

xoxo,

The Dress Theory

Sara Gabriel {trunk show this weekend - April 5 -7}!

Our Sara Gabriel Veiling & Headpieces trunk show is starting in just a few days. If you haven't found your perfect accessories for your wedding dress, it's a perfect chance to come on in! You can try your wedding dress on (with our sample) and try on as many accessory combinations as your bridal heart desires. There will be an extended collection of Sara Gabriel's pieces and a lovely 10% discount. 

We wanted to share one of our favorite bloggers (emily from cupcakes and cashmere) wedding photos by Max Wanger, as she wore our Chantilly by Claire Pettibone wedding dress and an adorable birdcage veil from Sara Gabriel. Perfect trunk show inspiration, don't you think?

{photos by max wanter}

We hope you'll be joining us this weekend for the trunk show fun!

xoxo,

The Dress Theory